Nile
Pharoah
Project
overview
The company offers cruises on the Nile River in Cairo, Egypt. They offer cruises on several different boats, including a felucca. They also offer catering services. Prices are listed.
Challenge
The problem with this project was that customers only came from tourism companies and constituted 5% of the capacity of the ships. The goal was to acquire direct customers without intermediaries while doubling their numbers.
Project Solution
We solved the problem by rebranding the business and targeting customers through platforms like Google Ads and TripAdvisor. We used a strong and clear marketing message that reflected the business's orientation towards launching pharaonic ship cruises. All designs and atmosphere were characterized by the pharaonic authenticity. This ultimately resulted in a 10-fold increase in profits without any increase in expenses.